The Louis and Kyle Show

Rishabh Jain: CEO of FERMÀT on Growing Brands With Custom, Content-Native Storefronts

Episode Summary

Rishabh Jain is the CEO and Co-Founder of FERMÀT, a content commerce tool helping direct-to-consumer (DTC) brands create native shopping experiences within their content. Previously, he built three new businesses at LiveRamp, the largest online digital identity graph provider for the open web, and holds a PhD in Physics from MIT. In this episode, Rishabh shares his journey from being a Physics PhD to building businesses at LiveRamp, and ultimately, co-founding FERMÀT. He emphasizes the significance of embracing failure in both science and business, pursuing joy in education and career choices, and the importance of networking in starting a company. We discuss the lasting changes in shopping behavior amidst the pandemic and how FERMÀT enables brands to create native shopping experiences within their content, driving at least a 50% lift in return on ad spend (ROAS). Rishabh also shares how FERMÀT has improved influencer sales through targeted marketing and the importance of trivial segmentation for customer acquisition and enhanced shopping experiences. We also delve into the future of automated data collection and analysis for businesses, the struggle of being ahead of the curve in the tech industry, and the necessity of investment for technology core development.