Benjamin Redfield is the managing partner at bread, a product firm to help companies design and deploy software systems. Bread helps their clients take "ideas to market through strategy, brand, design, and engineering." Previously, Ben co-founded Density (Density.io) which was recently valued over $1B. This conversation covers why Ben left Density behind to create another agency, how he finds clients, running an agency like a venture studio, hobby electronics, the value of keeping your team small, tools for rapidly prototyping software, his favorite fiction books, and much more.
Benjamin Redfield is the managing partner at bread, a product firm to help companies design and deploy software systems. Bread helps their clients take "ideas to market through strategy, brand, design, and engineering."
Previously, Ben co-founded Density (Density.io) which was recently valued over $1B.
This conversation covers why Ben left Density behind to create another agency, how he finds clients, running an agency like a venture studio, hobby electronics, the value of keeping your team small, tools for rapidly prototyping software, his favorite fiction books, and much more.
Chapters:
00:00:00 - The Business Model and Approach to Entrepreneurship
00:05:09 - The Early Phases of Building a Company
00:10:23 - Building the Pipeline and Leveraging Networks
00:15:25 - The Benefits of Staying Small and Building a Company with Designers and Engineers
00:20:43 - Shifting Identity and Maintaining Authenticity
00:25:59 - The Importance of Being in the Same Room
00:31:11 - The Benefits of a Retainer Model
00:35:35 - Building Trust in a Company
00:41:03 - Building a Door Counter and Prototype
00:46:35 - The Rise of Digital Keys
00:51:36 - Exploring the T3 stack and TRPC
00:57:07 - Book Recommendations and Deep Dives
01:02:05 - Spectrum Definitions and Good Outcomes
Check out Bread:
→ Website: madebybread.com
→ LinkedIn: linkedin.com/company/madebybread
Connect with Ben:
→ Website: benredfield.dev
→ LinkedIn: linkedin.com/in/benjamin-redfield
Resources Mentioned in The Episode:
→ Density: density.io
→ The Founders: amazon.com/Founders-Paypal-Entrepreneurs-Shaped-Silicon
→ Eric Jorgeson: ejorgenson.com/newsletter
→ Jason Calacanis: twitter.com/jason
→ Colemak: colemak.com
→ Mini Katanas: minikatana.com
→ Store Leads: storeleads.app
→ Typescript: typescriptlang.org
→ T3: create.t3.gg
→ Tailwind: tailwindcss.com
→ tRPC: trpc.io
→ Kicad: kicad.org
→ George Mack (Thread): twitter.com/george__mack/status
→ Lonesome Dove: amazon.com/Lonesome-Dove-Novel-Larry-McMurtry
→ Empire of the Summer Moon: amazon.com/Empire-Summer-Moon
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